Join our fabulous panel of Meg Hetherington, Tuan Tran, Richard Thyssen, and Chris Knighton!
Your ability to generate leads—and therefore, grow your business—is tied to your ability to amass and systematically prospect and market to a large database of contacts.
The heart of your business is your database.
And the heartbeat of your business is your regular contact with your database.
Don’t think of your database as a file, or a software program, or a simple mailing list. Your database is the record of your business successes and its potential. In other words, it is your business. You will use it to record contact information for your leads, to track your interactions with them, and to assign them to appropriate marketing plans.
Obey the Law(s)!
Your contact database is the engine that drives your business. The size of your real estate business, over time, will be in direct proportion to the size and quality of your database. The following four laws will help you maintain your focus on daily lead generation:
The Four Laws
1. Build a database.
2. Feed it every day.
3. Communicate with it in a systematic way.
4. Service all the leads that come your way.