Have you ordered anything on Amazon Prime lately?
If you have, you're used to the constant messages from Amazon dropping into your email....
How many times do you think Amazon actually touches you over the course of a year?
Tony Dicello did the math and when you take emails, deal alerts, that thing you looked at just one time showing up and following you around on Facebook and Google, he estimates that Amazon will touch you OVER 1200 TIMES!
And yet most real estate agents are scared to make a quarterly call or email to their database?!
The fortune truly is in the follow up.
And when we start looking at all the shifts happening in our industry, especially as it relates to technology, it is more clear than ever that the key to our success and sustainability in the real estate business is in having a DATABASE and CONSISTENTLY reaching out to it.
After surveying Mega Agents, Tony found that many have databases of over 100,000 contacts with touch-plans upwards of 60 touches. At a low conversion ratio of only 2% year over year, that translates to 2000 transactions annually.
There is an old proverb that says: "The best time to plant a tree was 20 years ago. The second best time is now."
So if you haven't already, NOW is the time to get started on your 36-touch.
Join Aaron as he shows you how to build and sustain an effective program to GROW YOUR DATABASE!!